Tag: creative strategy

The Rise of Creative Leaders

January 17th, 2013   •   1 comment   

John Maeda The Rise of Creative Leaders
John Maeda – creative leader par excellence (courtesy of Wired.com)

In the age of rapidly changing consumer tastes, ubiquitous digital connectivity and ever changing socio-cultural dynamics, the old ways of leadership will no longer work.

To survive and thrive in this tumultuous age, organisations need to be innovative, open, collaborative and flexible.
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Disciplined Dreaming: A Book Review

December 21st, 2011   •   no comments   

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when a flash of brilliance strikes somebody? How can one be creative if one is an engineer/accountant/mechanic?

Well, according to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn’t just happen by accident. In his book Disciplined Dreaming, the business innovator and jazz musician shows that creativity isn’t born but made.  Any organisation can be a creative one so long as it applies his five step process to strengthen one’s “creative chops” as follows:

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Which Comes First? The Picture or the Word?

September 21st, 2009   •   7 comments   

On the world of advertising, three posts in particular hit me recently. All three looked at the various visual and verbal effects of advertisements and their relative impacts on a consumer’s response.

The first is by Vivienne of Versa Creations, who shared about Ikea’s latest advertisement which apparently confuses more than it convinces with poorly taken pictures. Have a look at the advertisement below to see what I mean:

Courtesy of Versa Creations
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