Tag: creative strategy

The Rise of Creative Leaders

January 17th, 2013   •   1 comment   

John Maeda The Rise of Creative Leaders
John Maeda – creative leader par excellence (courtesy of Wired.com)

In the age of rapidly changing consumer tastes, ubiquitous digital connectivity and ever changing socio-cultural dynamics, the old ways of leadership will no longer work.

To survive and thrive in this tumultuous age, organisations need to be innovative, open, collaborative and flexible.
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This Is How You Achieve Breakthrough Creativity

December 21st, 2011   •   no comments   

Designed by Freepik

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when you suddenly encounter a flash of brilliance?

How can you be creative if you are working in a role that undervalues creativity, like a lawyer, accountant or a vehicle mechanic?
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Which Comes First? The Picture or the Word?

September 21st, 2009   •   7 comments   

On the world of advertising, three posts in particular hit me recently. All three looked at the various visual and verbal effects of advertisements and their relative impacts on a consumer’s response.

The first is by Vivienne of Versa Creations, who shared about Ikea’s latest advertisement which apparently confuses more than it convinces with poorly taken pictures. Have a look at the advertisement below to see what I mean:


Courtesy of Versa Creations
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