Tag: creative strategy
John Maeda – creative leader par excellence (courtesy of Wired.com)
In the age of rapidly changing consumer tastes, ubiquitous digital connectivity and ever changing socio-cultural dynamics, the old ways of leadership will no longer work.
To survive and thrive in this tumultuous age, organisations need to be innovative, open, collaborative and flexible.
On the world of advertising, three posts in particular hit me recently. All three looked at the various visual and verbal effects of advertisements and their relative impacts on a consumer’s response.
The first is by Vivienne of Versa Creations, who shared about Ikea’s latest advertisement which apparently confuses more than it convinces with poorly taken pictures. Have a look at the advertisement below to see what I mean: