Tag: crisis communications
Don’t get into a hissy fit! (courtesy of Kevin Steele)
Life isn’t always a bed of roses in public relations. Especially when public feedback and criticism seem to be directed towards your organisation, your products or even worse, your colleagues.
The easiest way to react is to shoot from the gut. Take out that bazooka and blast those idiots into online oblivion. After all, they have taken unfair liberty with your organisation’s reputation by making unfair comments, unjust criticisms, or untrue allegations on their newspapers, magazines, radio programmes, blogs, forums, discussion groups, facebook pages, twitter updates, and others.
Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde)
One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly earnings reports.
Hiding the truth is probably one of the worst things to do in such a situation. The widespread availability of information and records through both the internet and public libraries makes it difficult for one to fudge. Sooner or later the truth will come out, and it would be far better coming from you rather than a third party source.