Tag: crisis management

How You Should Do Content Marketing in a Crisis

March 23, 2020 Content Marketing no comments

Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.

From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.


5 Life Lessons from Singapore’s Haze

September 25, 2015 Blog 1 comment

5 Life Lessons from SG Haze

Breaching hazardous levels of close to 400 PSI (Pollutants Standards Index), #SGHaze is upon us yet again. In a manner eerily reminiscent of the last time PSI levels breached 300 in 2013, entire streets were shrouded in a cloaking and choking grey.

Brought about by the El Nino effects as well as the clearing of forests in the surrounding islands of Sumatra and Kalimantan by various parties, the rising pollution levels triggered emergency responses from both the Singapore Government and various organisations.


Leadership Lessons from the Sinking of the Titanic

April 25, 2012 Business and Management 1 comment

Leadership Lessons in Titanic Sinking
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Considered the finest vessel of her time, the RMS Titanic was known as a “Ship of Dreams”. Designed and built with care by an army of engineers, ship builders and workers, she was the largest ocean liner afloat during her time.

Her sinking a century ago on 15 April 2012 left an indelible mark in the collective consciousness of millions around the world. More than 1,500 perished in the freezing North Atlantic arctic waters, dragged down to the icy bottom after hours of struggling fatigue.