What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?
Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.
Courtesy of youngadultcrisishotline
Many would know that these are challenging times. The financial markets have collapsed, retirees are losing their life savings in complex derivative financial products, inflation has reared its ugly head, and the China melamine milk scare has seized many with fear. According to many economists, the prognosis is bleak for the next two years or so. Friends in the financial sector have also told me that the prospect of losing their jobs are very real.
Against such a gloom and doom scenario, what can one do? Is there any light at the end of the tunnel? My answer is yes. Depending on your experience and training, there are opportunities out there if you know how to seize them.
Everybody who has been following the news will know that this was the exact same period of time when nine bombs went off recently hours before the countdown in Bangkok. This led to an outcry amongst the politicians, especially ousted Thai PM Thaksin Shinawatra, who violently objected to being linked to this. There is now a big debate going on about who was responsible for this spate of violence, with at least many believing that it was not the work of the Southern Muslim insurgents whom Thaksin tried hard to quell.