Tag: CRM

Managing Customer Experiences in the Digital Age

February 23rd, 2016   •   no comments   

Customer Experience Management in the Digital Age

In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.

Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
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The Social Customer: Book Review

October 13th, 2013   •   2 comments   

Social Media Customers

Courtesy of Simplify 360

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.

Rather, it is this:

“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
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