Tag: cultural anthropology

The Role of Semiotics in Marketing

May 13th, 2012   •   4 comments   

semiotics in marketing
Of course one needn’t be too explicit with signs… (source of image)

What is the relationship between signs and marketing communications? Why do certain symbols and icons work more effectively in reaching consumers than others?

A brand of cultural anthropology which looks at the use of signs and symbols as a means of communicating and conveying meaning, semiotics is a vital discipline in the science of marketing communications, advertising and branding. 
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