Tag: cultural institutions

Are Museums All Things to All Men?

September 2nd, 2009   •   1 comment   

Dinosaurs are a surefire hit, but should all museums have them? (taken at Melbourne Museum)

Should museums and galleries always attract the largest and widest crowd possible, attracting/attacking every customer segment? Can they be scholastically superior, operationally efficient, highly entertaining, marketing savvy, and customer oriented at the same time? Are major blockbuster exhibitions the only way to draw a big crowd?

Some of these issues were tackled in this excellent post by Nina Simon (of Museums 2.0 blog) in an interview she conducted with John Falk and Beverly Sheppard, authors of the book “Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions”. Admittedly, I haven’t read the book yet but I am definitely going to check it out.
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