Tag: culture

The Importance of Culture in International Marketing

January 25, 2024 Business and Management 1 comment

In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.

To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.


Transforming Lives Through Culture – Project Intan 2014

September 11, 2014 Blog no comments


Alvin Mark Yapp, Founder of The Intan; DPM Teo Chee Hean; Mr Koh Choon Hui (Chairman of Singapore Children’s Society) and Minister for Manpower Tan Chuan-Jin at Project Intan 2014 (courtesy of The Fat Farmer)

Alvin Mark Yapp is a man on a mission. Boss of outdoor advertising specialist Bus Ads, the Peranakan entrepreneur opens up his beautiful Peranakan-themed home every year to raise funds for the needy. And boy are his tireless efforts making waves!


The Ebb and Flow of the Social Web

March 12, 2014 Content Marketing, Social Influence no comments


Source of image

Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.

Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.