Tag: customer analytics

Who Should You Really Target

November 16th, 2011   •   no comments   

Courtesy of Lost & Found Online Marketing

One of the most important chapters in the book of marketing is customer segmentation and targeting. You need to know who you’re reaching and how you’re making your product or service relevant to their needs, wants or desires. Without a keen understanding of your target segment, everything else may fall apart.

The challenge however is this. How do you know who they really are?

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How To Create Delightful Customer Experiences

October 8th, 2011   •   2 comments   

Customer Experience Delightful

In an age which some may term as the “experience economy”, companies and businesses can ill afford to focus solely on quality products or low prices. The entire spectrum of engaging and enrapturing a customer through every single touch point – both online and offline – becomes critical.

It isn’t just the transaction itself that matters. Rather¬†the entire customer experience journey becomes important. This includes reading/hearing about your product online or offline, browsing your stores/ websites, speaking to a retail associate, purchasing the product, experiencing the product, and after sales customer service.
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Anticipatory versus Predatory Marketing

August 15th, 2011   •   no comments   

Predators are better in the movies than on the streets (source)

There are two forms of marketing out there.

The first is what I call Predatory Marketing. Almost every company and business selling to a consumer does this to some extent.

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Eye Power versus i-Power

June 6th, 2010   •   no comments   


In the age of digital dominance and wicked widgets, one tends to lose the use of one’s primary senses. Lulled by the comforts of computers, one can become oblivious to one’s immediate surroundings and end up relying more on secondary rather than primary data.

By inadvertently shutting ourselves to the real world and gluing our eyes (and fingers) on our mobile computing devices, we may then rely on third party “gurus” and “experts”. We put our trust on the charts, trends, data, and analytics churned out by researchers who are often located half a world away.

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