February 16th, 2012
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)
Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.
Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.
December 25th, 2010
Everybody loves gaming!
The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking videos as the holy grail of consumer engagement and interaction. Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.
So what exactly is game mechanics all about? Well, according to this source: