Tag: customer experience management
Courtesy of sayitcommunity.com
Lately, I’ve been listening to Harvard Business Review’s excellent Idea Cast during my commute, and have been inspired by some of its ideas. The latest on “Why Delighting Your Customers is Overrated” was quite a revelation.
Image courtesy of Billboard
“Sorry” may be the hottest hit by Justin Beiber on the charts today. However, it is still incredibly hard for companies to say.
And that has led to so many countless cases of organisational grief over the years.
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.