Tag: customer experience
Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)
You’ve probably heard variations of these conversations in your own organisation:
“Our branding sucks! Let’s change our logo and splash it all over the place.”
Contrary to our initial perceptions, Canada (well at least the Vancouver-Banff-Jasper stretch) generally offered a decent dining experience. While the variety and pedigree of their cuisine can’t quite match that of Singapore, I do enjoy the experience of dining out in Canada.
First, almost every place offered a vegetarian, vegan, or healthier dining option. This was great for a semi-veggie like me trying to eat more healthily, ethically and sustainably. Many of the restaurants or cafes were also quite flexible and willing to make changes to their menu to suit your taste.
Enjoying a veggie sandwich and a vegan burger at a pub-diner in Jasper
One of the most befuddling things I encounter, day after working day as a bus commuter, is this:
Why are the same crowded buses always crowded?
Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?
I believe that it is captured in a single word: Surprise.
Courtesy of Naked Singapore
After a long and tiring day at work, I had my dinner at a coffeeshop in Chinatown and was waiting for my usual buses back home. The bus stop was pretty crowded with weary commuters.
While waiting for my bus, I noticed something unusual.
Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.
There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.
Bali has always held special meaning to me and my wife. It was on this tropical island that we had our honeymoon way back in January 2003. Back then, I was so inspired by the holiday experience and customer encounters that I wrote an article that was published in the Straits Times on the legendary hospitality of Balinese.
Sadly things have changed, even at Ubud (Bali’s cultural heart) which is supposedly less mercantilist than Kuta, Uluwatu or the coastal cities. While its verdant and pastoral landscapes have largely remained, the ugly effects of commercialisation and gentrification have left major scars on the island.
Courtesy of Inside Retail HK
How can retail and service businesses differentiate themselves through service?
That is the age-old problem faced by numerous consumer-facing businesses here in Singapore and everywhere around the world.
Competing in a crowded marketplace requires the 4 Rs (Shinjuku courtesy of William Bullimore)
What are the most important ingredients in any successful business?
Is it the ability to stimulate Recognition deep, far and wide, penetrating into every household (or organisation) in the land?