Tag: customer loyalty

Why Wowing Customers (Alone) Isn’t Enough

August 26th, 2010   •   4 comments   

Courtesy of sayitcommunity.com

Lately, I’ve been listening to Harvard Business Review’s excellent Idea Cast during my commute, and have been inspired by some of its ideas. The latest on “Why Delighting Your Customers is Overrated” was quite a revelation.

Presenting findings from a study of some 75,000 people by Matthew Dixon, managing director of the Corporate Executive Board’s Sales and Service Practice, it revealed the following findings:

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Are Your Customers Really Comfortable?

August 4th, 2010   •   1 comment   
Mummy's 64th BD @ Relish
My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food.

Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.

There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.
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