Tag: customer research

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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Why Customers Really Buy: Book Review

August 20th, 2012   •   no comments   

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews?

The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the Emotional Triggers that Drive Sales” claim that true insight can only be achieved through conducting emotional-trigger research.
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Are Your Customers Really Comfortable?

August 4th, 2010   •   1 comment   
Mummy's 64th BD @ Relish
My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food.

Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.

There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.
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