Tag: CX

Why Customer Experience is the New Marketing

April 12th, 2018   •   no comments   

Customer experience is fast becoming the number one digital marketing strategy.

Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
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Managing Customer Experiences in the Digital Age

February 23rd, 2016   •   no comments   

Customer Experience Management in the Digital Age

In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.

Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
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