Tag: derek halpern

Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   no comments   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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The 7 Triggers of Fascination

July 11th, 2012   •   no comments   

7 Triggers of Fascination

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Why do certain marketing messages attract our attention while others leave us cold?

Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
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