Tag: derek halpern
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?Read More
Image source: PACEDm
Want to raise over $100,000 in Kickstarter in just nine days?
Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.Read More
Sally Hogshead of Fascinate (courtesy of Radical Careering)
I’ve listened to a fascinating podcast by Derek Halpern of the Social Triggers website. In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing.
According to Sally (she blogs here) we don’t have learn how to be fascinating. Instead, we should unlearn how to be boring!Read More