Tag: designing experiences

How To Create Delightful Customer Experiences

October 8th, 2011   •   2 comments   

Customer Experience Delightful

In an age which some may term as the “experience economy”, companies and businesses can ill afford to focus solely on quality products or low prices. The entire spectrum of engaging and enrapturing a customer through every single touch point – both online and offline – becomes critical.

It isn’t just the transaction itself that matters. Rather¬†the entire customer experience journey becomes important. This includes reading/hearing about your product online or offline, browsing your stores/ websites, speaking to a retail associate, purchasing the product, experiencing the product, and after sales customer service.
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