Tag: destination marketing
Courtesy of Royal Caribbean International
Launching its maiden voyage from the new Marina Bay Cruise Centre Singapore, Royal Caribbean International’s Voyager of the Seas weighs 137,276 tons and can carry a staggering 3,840 guests at full capacity. At 1,020 feet long with 14 passenger decks, the colossal vessel is Asia’s largest luxury cruise ship, serviced by an international crew of some 1,176 staff.
Ocean Park Hong Kong (Photo Copyright © Marion Udall)
Thanks to my colleagues from the Association of Singapore Attractions (ASA), I had the privilege to learn how Hong Kong’s Ocean Park managed to hold its ground against HK Disneyland. Speaking at the Tourism Masterclass co-organised by ASA and the Workforce Development Agency (WDA), Tom Mehrmann, its Chief Executive, shared fascinating insights on their rags to riches story.
Attracting more than 5 million visitors a year (2010/11 is likely to be its best year ever with 5.8 million visitors), Ocean Park started way back in 1977 attracting only 1.3 million annual visitors. The sprawling attraction covering some 870,000 square metres was ranked the number one theme park in China, and the seventh most popular amusement park in the world by Forbes magazine.
Singapore – a leading destination for work, study and play (courtesy of Unsplash)
What are the drivers needed to transform any place – country, city, neighbourhood, leisure attraction, heck, even a garden or building – into a well-loved destination?
Occupying a disused power station in the heart of London beside the River Thames, Tate Modern is one of the world’s leading modern art museum. With an impressive display of art from 1900 to the present, Tate Modern attracts some five million visitors annually, and is one of a family of four Tate galleries in the UK (which includes Tate Britain, Tate Liverpool and Tate St Ives).
Collectively, the Tates cover the national collection of British art from the year 1500 to the present day, and of international modern art. All their collections are accessible online, and the Tate Group embraces an extensive social media engagement strategy encompassing Facebook, Twitter, Youtube videos, photos on Flickr, a Video Channel, and a Blog.