Tag: destination marketing

Voyaging On Asia’s Largest Cruise Ship

May 31st, 2012   •   2 comments   

Voyager of the Seas
Courtesy of Royal Caribbean International

Launching its maiden voyage from the new Marina Bay Cruise Centre Singapore, Royal Caribbean International’s Voyager of the Seas weighs 137,276 tons and can carry a staggering 3,840 guests at full capacity. At 1,020 feet long with 14 passenger decks, the colossal vessel is Asia’s largest luxury cruise ship, serviced by an international crew of some 1,176 staff.

Voyager of the Seas Launch
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David versus Goliath: Ocean Park Hong Kong’s Experience

July 3rd, 2011   •   4 comments   

Ocean Park Hong Kong (Photo Copyright © Marion Udall)

Thanks to my colleagues from the Association of Singapore Attractions (ASA), I had the privilege to learn how Hong Kong’s Ocean Park managed to hold its ground against HK Disneyland. Speaking at the Tourism Masterclass co-organised by ASA and the Workforce Development Agency (WDA), Tom Mehrmann, its Chief Executive, shared fascinating insights on their rags to riches story.

Attracting more than 5 million visitors a year (2010/11 is likely to be its best year ever with 5.8 million visitors), Ocean Park started way back in 1977 attracting only 1.3 million annual visitors. The sprawling attraction covering some 870,000 square metres was ranked the number one theme park in China, and the seventh most popular amusement park in the world by Forbes magazine.

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Transforming Places into Destinations

May 19th, 2011   •   1 comment   

Transforming Places into Destinations
Singapore – a leading destination for work, study and play (courtesy of Unsplash)

What are the drivers needed to transform any place – country, city, neighbourhood, leisure attraction, heck, even a garden or building – into a well-loved destination?

How does one shape a location into the “happiest place on Earth” (borrowing from Disney)?
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Touring and Learning from the Tate Modern

April 8th, 2011   •   1 comment   

Tate Modern

Occupying a disused power station in the heart of London beside the River Thames, Tate Modern is one of the world’s leading modern art museum. With an impressive display of art from 1900 to the present, Tate Modern attracts some five million visitors annually, and is one of a family of four Tate galleries in the UK (which includes Tate Britain, Tate Liverpool and Tate St Ives).

Collectively, the Tates cover the national collection of British art from the year 1500 to the present day, and of international modern art. All their collections are accessible online, and the Tate Group embraces an extensive social media engagement strategy encompassing Facebook, Twitter, Youtube videos, photos on Flickr, a Video Channel, and a Blog.
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Want a Dream Job? Blog, Tweet or Youtube It!

July 20th, 2009   •   4 comments   

Here’s a riddle.

What job allows you to drink endless quantities of fine wine, live in a Victorian mansion, and do all the blogging, facebooking, twittering, and chatting that you want?

Give up?
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