Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or island resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
Unlike traditional products and services, the success of “experience goods” like leisure attractions, libraries, clubs, restaurants, cafes, and other lifestyle destinations are often heavily dependent on a mix of multiple factors. These are usually less tangible, more perishable and often heavily dependent on the alchemy of sensorial pleasures and emotional stimulation.