Tag: digital marketing

Facebook’s News Feed Changes – What Marketers Need To Do

January 14th, 2018   •   1 comment   

Facebook News Feed Changes

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.

Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Read More


How You Can Make Good Money Through Blogging

November 21st, 2017   •   1 comment   

Wish To Make Money From Blogging

Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.

Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
Read More


10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   1 comment   

content marketing mistakes

Designed by Freepik

Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
Read More


Content Marketing 101: Six Questions You Must Ask

June 15th, 2017   •   2 comments   

Content Marketing Questions to Ask

Designed by Freepik

Do you know that adopters of content marketing experience six times as many conversion as non adopters?

Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
Read More


12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   2 comments   

Content Marketing Team

Designed by Freepik

Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
Read More


19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   5 comments   

Common Mistakes in Social Media Marketing

Original Image by Freepik

Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
Read More


How To Craft Effective Copy Using the PASTOR Framework

March 22nd, 2017   •   no comments   

effective-copywriting-tips-from-a-pastor_

Courtesy of Ray Edwards

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
Read More


Latest Digital Marketing Insights for 2017

February 28th, 2017   •   2 comments   

Designed by Freepik

Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?

Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
Read More


Top Social Media Marketing Failures in 2016 (and 2017)

February 21st, 2017   •   no comments   

Top Social Media Failures in 2016

Designed by Freepik

The world of social media marketing is always brimming with good news, isn’t it?

Time and time again, we read how companies and brands reaped amazing results from their social media marketing efforts.
Read More


Page 1 of 41234