Tag: digital marketing
Do you know that adopters of content marketing experience six times as many conversion as non adopters?
Imagine that you’re a client of a digital marketing agency (or any marketing agency for that matter).
Something screws up during your campaign. The visuals look awful. The copy is off-brand. The response is lacklustre.
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?
Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
Do you know what a landing page is? Or how it can help you to increase leads and generate sales?
Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.