Tag: digital marketing

Digital Marketing 101: Search vs Social

July 13th, 2016   •   4 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

B2B Digital Marketing Beginners Guide

Designed by Freepik

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
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9 Digital Marketing Strategies for 2016

January 1st, 2016   •   1 comment   

9 Digital Marketing Strategies for 2016

Today is the first day in the year 2016.

As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
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The 80/20 Rule in Content Marketing

November 10th, 2015   •   5 comments   

Courtesy of evolving SEO

Have you heard of the 80/20 rule?

Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
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10 reasons why teenagers are great influencers

October 12th, 2015   •   no comments   

How Teens Become Great Social Influencers

Image courtesy of Teka Articles

Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?

That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.

Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile. 
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Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   


This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   18 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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How to Optimize Your Content Marketing

July 16th, 2015   •   no comments   

Optimize - Attract Customers Through SEO, Social Media and Content Marketing

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
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8 Ways to Build Online Trust

March 19th, 2015   •   2 comments   

8 Ways to Build Online Trust
Courtesy of Leading With Trust

Do you know what the most important asset in the digital age is?

Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.

The answer is TRUST.
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