Tag: digital marketing
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.
Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.
According to the post, there are six heuristics or pillars in social commerce: social proof; authority; scarcity; like; consistency; and reciprocity.
Let me go through each of these in turn and give my layman’s take on what it means for us.
Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled Six Pixels of Separation is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space. Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provides a good introduction to the world of social media and digital engagement.
Quoting liberally from new age thinkers like Seth Godin, James Surowiecki (The Wisdom of Crowds), Malcolm Gladwell and Chris Anderson, the founder of Twist Image offers advice and insights on topics such as starting a blog, developing a community, and extending one’s business in the age of “Participation 2.0”. Regular followers of social media gurus will probably be familiar with many of the strategies proposed.
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