In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly. Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
The first is that people are going to increasingly become skimmers (borrowing a term commonly bandied by the media socialists) rather than divers. With so many online (and offline) options screaming out at us, paying attention beyond a couple of seconds may become a thing of the past. Read More