December 21st, 2011
Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when a flash of brilliance strikes somebody? How can one be creative if one is an engineer/accountant/mechanic?
Well, according to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn’t just happen by accident. In his book Disciplined Dreaming, the business innovator and jazz musician shows that creativity isn’t born but made. Any organisation can be a creative one so long as it applies his five step process to strengthen one’s “creative chops” as follows: