Tag: discount retailing

The Wal-Mart Effect: Book Review

January 9th, 2012   •   no comments   

What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?

The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.

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The Truth About Ikea: Book Review

September 9th, 2011   •   no comments   

Ikea has always been one of the companies which I respect tremendously. Much of the furnishings in my home come from the privately held Scandinavian giant, which has some 313 stores in 38 countries. Its legendary founder Ingvar Kamprad, known for his extreme miserly manner, is one of the richest persons in the world.I

Having heard so much about the Swedish furniture conglomerate, I couldn’t resisting borrowing the book The Truth About Ikea: The Secret behind the World’s Fifth Richest Man and the Swedish Flatpack Giant from our library. Authored by 20 year Ikea veteran Johan Stenebo, it provided a fascinating insight into what “really” happened behind its hallowed blue and yellow walls.
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The Pros and Cons of Lower Cheaper Discounts

December 14th, 2010   •   no comments   

One of the most common forms of ‘marketing’ is what I call the L.C.D.

It translates into 3 universally embraced words:

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