Tag: disney

Event Marketing Strategies from a Disney Veteran

July 10th, 2011   •   3 comments   

The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (source)

How does one continually engage guests at theme parks, zoos and museums?

While building new atractions (rides and exhibits) adds value, showcases innovation and drives attendance, they are rather expensive.

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How Disney Creates Its Magic

June 4th, 2009   •   1 comment   

Disneyland California’s Main Street Train Station

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”

So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson. Extolling the virtues of the world’s largest entertainment and media company, the volume is peppered with tales of how Walt Disney with the support of his brother Roy Disney started this company in 1923 with just $500 borrowed from their uncle and grew it over the decades.
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