Tag: disney

Event Marketing Strategies from a Disney Veteran

July 10th, 2011   •   3 comments   


The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (courtesy of WDW Parkhoppers)

How can you continually engage your guests at a theme park, zoo, museum, or other themed destination?

While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive.
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How Disney Creates Its Magic

June 4th, 2009   •   1 comment   

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Disneyland California’s Main Street Train Station

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”

So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.
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