The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (source)
How does one continually engage guests at theme parks, zoos and museums?
While building new atractions (rides and exhibits) adds value, showcases innovation and drives attendance, they are rather expensive.
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”
So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.