How can you continually engage your guests at a theme park, zoo, museum, or other themed destination?
While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive.
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”
So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.