Tag: economic crisis
Courtesy of Faisal.Saeed
I seldom respond to tags, being a rather idiosyncratic blogger, but I felt that this one by Vivienne merits attention. She blogged recently about how one should seize opportunities “like a hunter” during winter, as opposed to enjoying life and living off the fruits of one’s labour “like a farmer”.
First, I must confess that I love winter! The cold, the snow, the icy atmosphere and the chilling breezes somehow add an element of magic. Haven’t you noticed that many fantasy movies (like the Harry Potter, Lord of the Rings and Chronicles of Narnia series) are often set in a white wintry snowscape? There is something surreal and otherworldly about a world blanketed in soft white cover.
Enough have been said about the impact of the global subprime crisis on the financial markets, economy, and jobs. The axing of 900 staff recently from DBS is just the tip of the iceberg.
Against such a backdrop, how will marketers in Asia fare? Are the roaring years of record marketing budgets well and truly over?
R3, a regional marketing consultancy, recently published a study on Regional Marketing Budget Allocations in 2009. The study was conducted through phone, email and face-to-face meetings with 50 senior marketers in Asia, covering 100 of Asia’s top 500 brands. They include Unilever, DHL, Samsung, VISA, Maybank, Pepsi, Tiger Beer, and Haier.