Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.
Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.
In an increasingly crowded, economically uncertain, and enviromentally damaged world, people are becoming increasingly wary about the financial and personal burden of buying and owning stuff. Aided by social media, wireless networks and data crunched from every available source, people are moving towards sharing goods and services at the point of need.