Tag: Edelman

10 Steps to Building Social Businesses

January 15th, 2013   •   2 comments   

Courtesy of Edelman 

As I’ve previously blogged about, the future of business is social.

In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?

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Do You Trust Your CEO?

June 15th, 2012   •   no comments   

Source: Edelman Insights

Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:

1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.
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Marketing in the Age of Streams by Steve Rubel

March 27th, 2010   •   1 comment   

Steve Rubel (courtesy of laughingsquid)

Just in case you don’t know, uber digital strategist Steve Rubel from Edelman was in Singapore (he just flew off this morning at 5.45 am) in the past few days. I had the rare privilege of meeting him personally at the kind invitation of Edelman and also to hear him speak at the MICA-CSC Public Communications Conference 2010.

Steve’s latest thoughts on what goes beyond Web 2.0 were certainly refreshing. His latest analogy likened the current information revolution to that of a bursting fire hydrant. We are all bombarded with multiple streams of data, information, contacts, video streams, tweets, photos, applications and what have you.
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