Tag: editorial

How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   no comments   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
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10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   no comments   

content marketing writers block

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As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
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Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   3 comments   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
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Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
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7 Ways To Write And Communicate Clearly

June 18th, 2014   •   no comments   

Typing photo

Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.
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