Tag: enchantment

Enchantment: A Book Review

February 5th, 2013   •   no comments   

Keen to change the world? Want to transform your “caterpillars” into “butterflies”?

Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.

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What Do Sherlock Holmes and Consumers Have in Common?

February 16th, 2012   •   2 comments   

Teaser Marketing - Sherlock Holmes
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)

Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.

Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.

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