Tag: engagement

Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
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The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Is of Brand Social Storytelling
Courtesy of Tom Fishburne

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?

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The Five Levels of Customer Engagement

October 27th, 2013   •   1 comment   

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
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Why Branding Means Sweating The Small Stuff

September 8th, 2013   •   no comments   

Branding why you need to sweat the small stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)

Since time immemorial, marketers are obsessed with the “Big Idea”.

Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
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