Tag: Events Marketing

Should Museums Attract Niche Or Mass Audiences?

October 31st, 2011   •   2 comments   

NHB’s Night Festival 2008

I love reading Nina Simon’s Museum 2.0 blog for her cutting insights on stuff happening in my neck of the woods. One of the issues that she recently wrote about – audience development – is something that museums and art galleries in Singapore are also grappling with.

In her post, Nina questioned the need for museums to organise “hip” events to attract younger audiences at the expense of alienating a broader more diverse crowd. While many museums have shifted from being a “cabinet of curiosities” for an elite few to “community destinations”, the question now arises whether their activities should be narrowly focused on distinct segments or appeal more broadly across visitor groups.
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Event Marketing Strategies from a Disney Veteran

July 10th, 2011   •   3 comments   

The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (source)

How does one continually engage guests at theme parks, zoos and museums?

While building new atractions (rides and exhibits) adds value, showcases innovation and drives attendance, they are rather expensive.

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Colourful World of Costumes and Cultures

August 14th, 2010   •   no comments   

Singapore HeritageFest Opening
Check out Singapore HeritageFest these two weeks!

Feeling bored this weekend? Don’t!

There are tonnes of activities to do as the inaugural Singapore 2010 Youth Olympic Games (YOG) opens today, with a smorgasbord of 26 sports, culture & education, and outdoor activities awaiting. Other than the Marina Bay area which is teeming with free concerts and programmes starting today, you can also check out the various shopping centres like Suntec City Mall where the Singapore HeritageFest is happening.
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