Tag: experience marketing

Groove to Musicity at Tiong Bahru

March 16th, 2014   •   no comments   

Courtesy of Marc Nair

Do you relish gawking at beautiful old places? Perpetually plugged in to music on your digital device? Love to immerse yourself in a rich sensorial experience?

Well, if you’re an experience hedonist (like yours truly) who loves to zone out to the alchemy of architecture, music, and food, you may wish to check out Musicity.

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7 As of Marketing Experiences

January 12th, 2007   •   no comments   

Sprite Shower - Marketing Experiences

Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)

How do you market a theme park, museum, or island resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?

Unlike traditional products and services, the success of “experience goods” like leisure attractions, libraries, clubs, restaurants, cafes, and other lifestyle destinations are often heavily dependent on a mix of multiple factors. These are usually less tangible, more perishable and often heavily dependent on the alchemy of sensorial pleasures and emotional stimulation.

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