Tag: experience

QR Codes and Other Epic Marketing Fails

June 15th, 2015   •   2 comments   

QR Codes Kill Kittens

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?

Wrong! Well, at least according to “UnMarketer” Scott Stratten.
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My Secret Life on the McJob: Book Review

May 6th, 2013   •   2 comments   

Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)

Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.

Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
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SG Rating – A Tool for Consumer Businesses

April 2nd, 2013   •   no comments   

Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).

Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
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Eat Play Shop at Johor Bahru

February 16th, 2013   •   1 comment   

What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers?

Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus on two malls – City Square and KSL City.
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Why Branding Isn’t Just a Marketing Problem

October 25th, 2011   •   no comments   

Brand Touchpoint Wheel  
Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)

You’ve probably heard variations of these conversations in your own organisation:

“Our branding sucks!  Let’s change our logo and splash it all over the place.”

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Technology in Museums – Some Surprising Findings

August 11th, 2011   •   no comments   

I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below:

Courtesy of Museum Audience Insight

According to their findings of visitors to Outdoor History Museums,

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Thematic Toilets 2 – Nature’s Call

July 13th, 2007   •   7 comments   

If you think country-themed loos are cool, wait till you check out the rest rooms at Labrador Park. They are not only aesthetically decorative but educational and insightful too! And the contents within the commodes are curated and contextually relevant to their location too. They are also sparkling clean which is unusual for outdoor-based toilets.

Now you can enrich and fill your mind while emptying err… something else…

Olive Toilet 1
Here’s the entrance to the men’s room, decorated with dragonflies and blades of grass.
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How Retailers Can Go Wrong

January 21st, 2007   •   12 comments   

Recently, my wife and I had the chance to speak to a young girl working at a specialty retail outlet at VivoCity. The circumstances which led to this were rather unpleasant, and I prefer not to go into details. Our conversation was pretty enlightening though. It revealed some serious flaws which certain (not all) retail outlets in Singapore face. I find that these problems are especially true in smaller SME retail establishments.

So what are the issues? Let me list them down:

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7 As of Marketing Experiences

January 12th, 2007   •   no comments   

Sprite Shower - Marketing Experiences

Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)

How do you market a theme park, museum, or island resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?

Unlike traditional products and services, the success of “experience goods” like leisure attractions, libraries, clubs, restaurants, cafes, and other lifestyle destinations are often heavily dependent on a mix of multiple factors. These are usually less tangible, more perishable and often heavily dependent on the alchemy of sensorial pleasures and emotional stimulation.

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Why Night Safari is World Class

December 4th, 2006   •   1 comment   

Last Saturday, I brought my family to the Night Safari, one of Singapore’s top performing leisure attraction. The place was swarming with both locals and tourists alike, and the atmosphere was simply electric. Sprawled over 40 hectares, this wildlife destination attracts more than a million visitors a year, and has won numerous Tourism Awards for being the best attraction.

What are the secrets to its success? Well, here are some thoughts from somebody who works in this industry who is also a customer.
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