Tag: fashion retail

How C. Wonder Pampers Its Customers

May 22nd, 2012   •   no comments   

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Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories and home décor retailer, and how he built a strong retail brand focused heavily on delighting customers and meeting their lifestyle needs.

Predicated on the concept of the customer being “our girl”, the customer experience in C. Wonder stores are predicated on “service credos” such as the following:

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Reaching the Consumer of the Future

May 18th, 2012   •   no comments   

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers?

Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how these should be addressed as follows:

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Uniqlo’s Unique Advertisement

March 17th, 2012   •   1 comment   


As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.

First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.
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