What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?
Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.
How can you continually engage your guests at a theme park, zoo, museum, or other themed destination?
While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive.
Happening at Melbourne’s Birrarung Marr and Alexandra Gardens area across both banks of the Yarra River, the Moomba Waterfest is one of the longest running festival in the City of Melbourne which has been celebrated since 1955. Pitched at securing community involvement and celebrating Australia’s multi-cultural identity, the celebrations are apparently Australia’s largest free public event. Those of you who are keen to read more about the history and background of the Moomba Festival can check out this paper by the City of Melbourne.
Happening from 6 to 9 March, Moomba promises fun for everyone with activities for families, the musically inclined and the sporty. A major street parade, free concerts, thrilling watersports and exciting theme park rides at the carnival along the river promises participants a spectacle of sight, sound, sweat and sizzle.
Here’s a snapshot of Moomba’s carnival and fireworks show for your viewing pleasure.
The Mid-Autumn, Mooncake or Lantern Festival always carries special meaning for me. It is one of those occasions where you just simply have to be out at night to soak in the sights, sounds, scents and sweetness (mooncakes!) of that savoury festival where we commemorate the harvest of autumn. In Singapore, the celebrations inevitably revolve around the Singapore River, and that was where our extended family decided to venture after an awesome dinner (and fine wine to boot).