Tag: festivals

Create Your Own Marketing Rites and Rituals

March 10th, 2012   •   1 comment   

Highlights of CNY Eve - 2012

What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?

Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.

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Event Marketing Strategies from a Disney Veteran

July 10th, 2011   •   3 comments   

The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (source)

How does one continually engage guests at theme parks, zoos and museums?

While building new atractions (rides and exhibits) adds value, showcases innovation and drives attendance, they are rather expensive.

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Moovin’ to the Magic of Moomba

March 8th, 2009   •   1 comment   

Happening at Melbourne’s Birrarung Marr and Alexandra Gardens area across both banks of the Yarra River, the Moomba Waterfest is one of the longest running festival in the City of Melbourne which has been celebrated since 1955. Pitched at securing community involvement and celebrating Australia’s multi-cultural identity, the celebrations are apparently Australia’s largest free public event. Those of you who are keen to read more about the history and background of the Moomba Festival can check out this paper by the City of Melbourne.

Happening from 6 to 9 March, Moomba promises fun for everyone with activities for families, the musically inclined and the sporty. A major street parade, free concerts, thrilling watersports and exciting theme park rides at the carnival along the river promises participants a spectacle of sight, sound, sweat and sizzle.

Here’s a snapshot of Moomba’s carnival and fireworks show for your viewing pleasure.
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Mid-Autumn Moonlit Magic

September 19th, 2008   •   2 comments   

The Mid-Autumn, Mooncake or Lantern Festival always carries special meaning for me. It is one of those occasions where you just simply have to be out at night to soak in the sights, sounds, scents and sweetness (mooncakes!) of that savoury festival where we commemorate the harvest of autumn. In Singapore, the celebrations inevitably revolve around the Singapore River, and that was where our extended family decided to venture after an awesome dinner (and fine wine to boot).

The moon was bright and round that night. Apparently, it was even rounder and bigger the next day (ba yue shi liu).

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