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Newsjacking – A Dirty Little Secret in PR

September 6th, 2012   •   3 comments   

Changi Airport Newsjacking
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)

Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.

It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
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