Tag: give to get marketing

Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Management Help

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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Likeonomics: A Book Review

August 27th, 2012   •   no comments   


Rohit Bhargava and Likeonomics (source of image)

We are facing a crisis of believability in big businesses and brands.

Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.
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