Tag: google +

Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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Have You Googled Your Name Lately?

August 29th, 2015   •   2 comments   



Everybody is on social media these days.

Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
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The Buzz Behind Google’s Hummingbird

February 2nd, 2014   •   no comments   

Source of image

In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird.

Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future.
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What Facebook, Google Reader and iOS5 Have in Common

November 6th, 2011   •   1 comment   

iPhone 4S’s short battery life was blamed on the super juiced up iOS 5(courtesy of Obama Pacman)

Something wrong seems to be happening in the hallowed corridors of Tech.

First, we’re met with the “dynamic” and ever changing new Facebook News Feed which apparently is riling many of us. Between “Top Stories”, “Recent Stories”, “New Entries”, and the ever updating Ticker on the right which gives me a constant migraine.

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Don’t Lose Your Way (Garmin-Asus A10 Review)

January 10th, 2011   •   2 comments   

When Alvin from Omy.sg first called me to ask if I’m keen to review a new GPS smartphone from Garmin and Asus, I immediately agreed. After all, I do know of Garmin’s expertise in developing easy to use GPS navigation devices – an ever useful feature whenever you are driving abroad in strange roads around the world (like the one below along California).

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Even Google is Doing Paper Advertising!

April 30th, 2010   •   2 comments   

As I was checking my snail mail a few nights ago, I had to do a quick double take.

An envelope with one of the world’s most famous online brands jumped out at me.

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