Tag: grant mccracken

Chief Culture Officer – A Book Review

January 24th, 2011   •   no comments   

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.

With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.

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