Tag: Gushcloud

Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   no comments   


Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
Read More

Who’s Your Influencer?

December 27th, 2014   •   no comments   

Xiaxue versus Gushcloud

Courtesy of Xiaxue

By now, everybody would have heard of the great brouhaha between influencer/blogger Xiaxue (aka Wendy Cheng) and influencer marketing agency Gushcloud.

While enmity between Nuffnang’s stalwart Xiaxue and competitor Gushcloud isn’t new, the latest episode saw the queen of blogging publishing a no-holds-barred post purporting that Gushcloud misled advertisers by inflating its influencers’ blog statistics, instructing influencers to mask advertorials, misreporting earnings, and fudging YouTube viewership figures.
Read More