Tag: holistic marketing

Why Branding Means Sweating The Small Stuff

September 8th, 2013   •   no comments   

Branding why you need to sweat the small stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)

Since time immemorial, marketers are obsessed with the “Big Idea”.

Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
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