Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around the world.
Examples of its amorous and attention seeking ads include the following:
1) Bikini clad “BK Girls” which were featured in print advertisements…
Being one who don’t mind an occasional tipple (or two or three), I have always wondered about why alcohol advertisements – particularly those touting beer – have always set the benchmark in terms of humour and hilarity.
Targeted at largely men, alcohol ads often tackle the lowest denominators of male desire. It is little wonder then that sexy scantily clothed females, outright sillyness and football/soccer/footie (or any combination of the above) are often used as themes. Somehow the idea of having a good time, getting a beer buzz and laughing till you drop seems to flow beautifully together. Oh and of course celebrities like the sensational Jessica Alba and the whimsically whiskered George Lam, amongst others.
Spotted this standee somewhere at People’s Park Complex recently. I wonder how the English teacher of the guy/girl who has copywritten this must feel.
If you are a potential customer of this business – which is a possibility since the advertisement proclaims that anybody from 1 to 70 can be their client – would you be convinced by this advertising message?