Tag: images

How to tell winning brand stories on social media

April 11th, 2016   •   no comments   

How to tell winning brand stories on social media

Courtesy of Listening books blog

When was the last time you read, heard or viewed a compelling brand story?

Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
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8 Easy Steps to a Visual Content Marketing Plan

March 7th, 2016   •   no comments   

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
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10 Ways to Use Visuals in Content Marketing

March 1st, 2016   •   2 comments   

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
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