Tag: imagineering

Gamestorming: A Tool for Innovation (Book Review)

November 28th, 2012   •   no comments   

Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?

With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
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Disciplined Dreaming: A Book Review

December 21st, 2011   •   no comments   

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when a flash of brilliance strikes somebody? How can one be creative if one is an engineer/accountant/mechanic?

Well, according to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn’t just happen by accident. In his book Disciplined Dreaming, the business innovator and jazz musician shows that creativity isn’t born but made.  Any organisation can be a creative one so long as it applies his five step process to strengthen one’s “creative chops” as follows:

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The Importance of Imagineering

May 28th, 2010   •   no comments   


Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

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