Tag: immersive marketing

Changi Airport Goes Christmassy

December 28th, 2010   •   no comments   

Experiential Marketing @ Changi Airport
Royal purple is the colour this Christmas!

As I’ve highlighted in an earlier post three years ago, Singapore’s Changi Airport is well known for embracing experiential and immersive elements in its onsite marketing. Occupying a sprawling complex of buildings covering four terminals, the airport has concertedly marketed and promoted itself not only as a gateway to the world but a retail and dining destination for locals.

Experiential Marketing @ Changi Airport
Read More