Tag: Inbound Marketing

Inbound Marketing in Asia – Key Trends for 2015

December 10th, 2015   •   1 comment   

HubSpot State of Inbound Asia 2015

Inbound marketing is rocking the socks of Asian marketers. Well, at least according to HubSpot’s latest State of Inbound Survey focusing on Asia.

Apparently, 3 out of 4 marketers in Asia prefer inbound to outbound approaches in marketing. Moreover small and medium sized enterprises (SMEs) prefer inbound over outbound.
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Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
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How to Master SEO for WordPress

April 28th, 2015   •   5 comments   

Wordpress SEO Success

For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
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