Tag: influence marketing

The 3 Players in Content Marketing

December 15th, 2012   •   1 comment   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
Read More

Return on Influence: Book Review

December 2nd, 2012   •   no comments   

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”

So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. 
Read More