Tag: influence

Six Strategies of Quiet Influencers

April 4th, 2016   •   no comments   

Six Strategies of Quiet Influencers

Do you know that Emma Watson is an introvert?

Is it possible for an introvert to be a social influencer? Most definitely!

Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts.

This is good news for the naturally introverted and reserved. Like the brilliant Harry Potter actress Emma Watson above.
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Content Marketing 101: Why Context is the New King

January 21st, 2016   •   no comments   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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8 Marketing Lessons from Star Wars: The Force Awakens

July 22nd, 2015   •   3 comments   

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
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10 Steps to Reinventing You

July 12th, 2015   •   no comments   

10 Steps to Reinventing You by Dorie Clark
Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?
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How Influencers Evolved in the Digital Age

June 9th, 2015   •   no comments   

How Influencers Evolved in the Digital Decades
Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades. 
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Marketing With Everyday Influencers

May 11th, 2015   •   no comments   

Everyday Influencers - Word Of Mouth Marketing

What or who influences you the most in your buying decisions?

  1. Advertisement in the newspaper;
  2. News report featuring an interview with a CEO;
  3. Consumer review reports on an online forum;
  4. Pop-up display ad on your mobile;
  5. Endorsement by your favourite celebrity; or
  6. A friend or family member’s recommendation.

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Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
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The Age of Antiheroes

May 1st, 2015   •   no comments   

The Age of Antiheroes - Hayao Miyazaki
Hayao Miyazaki’s movies are full of anti-heroes (courtesy of The Playlist)

Have you watched a Hayao Miyazaki movie like “Spirited Away”, “Howl’s Moving Castle” or “Princess Mononoke”?

If you did, you would have noticed something.

Miyazaki’s protagonists are anything but strong and heroic. On the contrary, they are often plagued by uncertainties, weaknesses and worries. However, we still love them! (Or at least I do)
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Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
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How I Doubled My Instagram Followers in 3 Months

March 10th, 2015   •   7 comments   

coolinsights Instagram Profile

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.
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